At the time, Mark Funk and Danny Cruz were already established among the leading names in jackin’ house, with multiple award-winning No. 1 singles and a growing international presence. Launching their own label was the natural next step.

Cruise Music was built around a distinctive blend of jackin’, disco and funky house, while also creating a platform for talented producers from Serbia, the Adriatic region and beyond. From the beginning, the goal was not only to release their own music, but also to inspire, develop and bring greater international visibility to the regional house music scene.

Within its first year, Cruise Music established itself as the leading house music label in Serbia and the Adriatic region. Since then, the label has continued to grow internationally, earning numerous awards, achieving multiple No. 1 releases and being named Best Adriatic House Music Label of the Year.

Today, in 2026, Cruise Music stands alongside respected house music labels from around the world. Its releases regularly reach prominent positions across leading digital music stores, while its growing artist roster and carefully curated catalogue have earned support from internationally recognised DJs, producers, promoters, radio stations and music platforms.

More than a decade after its launch, Cruise Music remains committed to the same principles it was founded on: distinctive house music, authentic grooves, giving a chance to new artists, and releases made for the dancefloor.